The Pinole Project

The Pinole Project is a Mexican-American Food Company that was inspired by the Tarahumara, an indigenous group, of Northern Mexico. Known for their long distance abilities, the Tarahumara eat Pinole, an aztec superfood with many benefits, to fuel their runs. I wanted to show more representation on Latin American brands and steer away from americanized, marketed branding. I researched the indigenous group and the history of aztec superfoods, I branded this project to educate consumers on the indigenous corn and it’s lively color palette to make the Pinole powder.